New generative media models and tools, built with and for creators

The Google Ads product team, in collaboration with their creative partners, is launching a new product that combines generative AI and audio technologies, called “Vidrevo,” to make it easier for artists and producers to generate content and use it in a safe and responsible way. The new platform offers various tools such as SynthID (watermarking), allowing creators to embed imperceptible digital watermarks into their AI-generated images, audio, and text. The launch of Vidrevo is a continuation of the Google’s efforts to advance generative AI and empower creativity, while ensuring responsible use in collaboration with the creative community.